This conference booklet and brochure is designed for the TYPO San Francisco annual type conference. The theme of the 2017 conference is “focus”, which in the design world could be either good or bad. Focusing too much on one thing leaves no room for ideation or creativity, but without focus, finding a purpose is nearly impossible. The booklet and brochure reflects on concentrating on shifts of focus and bringing together a diverse slate of areas of design. They contain the event information, a schedule card for each day, a list of speakers on Thursday, Friday, and a detachable registration form that can be self-mailed.