This conference booklet and brochure is designed for the TYPO San Francisco annual type conference. The theme of the 2017 conference is “focus”, which in the design world could be either good or bad. Focusing too much on one thing leaves no room for ideation or creativity, but without focus, finding a purpose is nearly impossible. The booklet and brochure reflects on concentrating on shifts of focus and bringing together a diverse slate of areas of design. They contain the event information, a schedule card for each day, a list of speakers on Thursday, Friday, and a detachable registration form that can be self-mailed.
Jury Summons Redesign, 2017
Laser print on cardstock 8.5" × 11" in.
Many jury summons documents are extremely problematic, for they are intimidating, outdated, difficult to read, and confusing to navigate. Attending jury duty is already a dreaded chore. Through design, this project challenges to make the experience of receiving a jury summons more pleasant, helpful, and friendly.
Idea Identity, 2016
Laser print on cardstock 8" × 10" in.
Through my own struggles with double deficit dyslexia, I modified the identity of the International Dyslexia Association (IDA) to International Dyslexia Educators Association (IDEA), to foster a better representation and meaning to the organization. This style guide acts not just only as a typographic guide for the organization’s identity, but also a visually represents dyslexia.
The logo is split down the middle representing the left and highlighting the right hemisphere of the brain, which is the dominate side with people who have dyslexia.
RIGHT HEMISPHERE Controls sensory processing and expression, inviting more creativity, curiosity, and intuitive.
LEFT HEMISPHERE Is dominate in language, processing what you hear and handling most of the duties of speech. It is also in charge of carrying out tasks that have to do with logic, such as science and mathematics.
Was as Saw, 2016 Inkjet print on Enhanced Matte 16.5" x 23.4" in.
As part of the Idea Identity, this pictorial portrait represents the visual syntax and symbolic meaning of the challenges of overcoming my own dyslexia with the common mix up of similar words, such as was and saw.